Danielle Shay is a self-made trader, market analyst, and director of options at Simpler Trading. Initially drawn to trading for financial freedom and to support her son, she now teaches, trades, and provides market commentary. With a background in teaching, Danielle aims to simplify trading concepts for all skill levels. She is a regular expert guest on media outlets like CNBC, Fox News, and Yahoo Finance. Her primary trading focus is on relative strength setups using equity options, stocks, and ETFs. She contributed to John Carter's "Mastering the Trade" and champions the belief, "If I can do it, you can do it!".